Copywriting: Introduction
Online
Apr 29, 2025
Open
Details
Learn the art and craft of persuasive writing, a skill that evolved from classic print, TV and radio advertising. Explore the approaches and techniques used to write copy that motivates people to take an action. Gain key skills in writing for ads, promotional materials, web homepages and landing pages, email and social media. This course can be taken as part of the UBC Micro-certificate in Writing Skills for Digital Content: Copywriting or Content Marketing or as a standalone course.
Other start dates: Jul 08, 2025
Freelance Writing: Introduction
Online
Apr 29, 2025
Open
Details
Learn how to write magazine and newspaper articles that sell through this long-running and popular freelance writing course. Veteran Vancouver freelance writer Jennifer Van Evra shares time-tested, step-by-step instructions on developing ideas, researching effectively, conducting successful interviews, writing pitches, structuring articles and more. This course can be taken as part of the UBC Micro-certificate in Writing Skills for Digital Content: Freelance and Interviews or as a standalone course.
Web Content Strategy: Planning, Producing and Managing Website Content
Online
Apr 29, 2025
Open
Details
Gain practical, hands-on skills in content strategy and the emerging area of content design useful for websites of all sizes. Come away with a repeatable process and a suite of tools, templates and resources to plan, deliver and manage web content. This course can be taken as part of the UBC Micro-certificate in Writing Skills for Digital Content: Website Strategy or as a standalone course.
Other start dates: Jul 08, 2025
Writing for Content Marketing
Online
Apr 29, 2025
Open
Details
Understand what materials are considered content marketing, how they are used and why. Explore best practices, and perfect your process as you gain experience in writing for the most popular kinds of content. This course can be taken as part of the UBC Micro-certificate in Writing Skills for Digital Content: Copywriting and Content Marketing or as a standalone course.
Other start dates: Jul 08, 2025
Writing for the Web and Digital Media
Online
Apr 29, 2025
Open
Details
Takes a deep dive into writing for the web and digital media. Understand how people read online, and the important role content plays in a visitor's interactions with a website. Get tips, tools and best practices for writing for the web. This course is part of the UBC Micro-certificate in Writing Skills for Digital Content.
Other start dates: Jul 08, 2025
Freelance Writing: Interviewing
Online
TBA
Details
This course takes you step-by-step through the art of interviewing: choosing the right technology, researching for interviews, forming questions and getting your subjects to open up. This course can be taken as part of the UBC Micro-certificate in Writing Skills for Digital Content: Freelance and Interviews or as a standalone course.
Other start dates: TBA
Professional and Personal Writing - Online Information Session
Details
In this 60-minute session, get an overview of our professional and personal writing course portfolio, our new micro-certificates, and tips on choosing the right path for your needs. Meet our program team and two of our instructors, and hear from a past student about their experiences.